Why CriptoBits will not be just another crypto news site
Big crypto publications lost much of their traffic in 2025 and 2026. What changed, what we learned, and how we are building CriptoBits.
For years the crypto media playbook was simple: publish lots of news every day, rank it on Google and monetize with ads and sponsored posts. In 2026 that playbook is broken, and understanding why is where CriptoBits starts.
What happened to crypto media
Public traffic estimates (Similarweb, Semrush) paint a clear picture:
- Cointelegraph, for years the most visited crypto publication, went from more than 12 million monthly visits in late 2024 to under one million in 2026, according to Similarweb data cited in industry coverage. Several analyses attribute this to a Google action in October 2025 tied to a casino section hosted on its domain; neither Google nor the publication has confirmed it.
- The whole sector shrank. According to an Outset PR report, traffic to US crypto-native media fell 28% in the last quarter of 2025 alone.
- Attention is concentrating. The largest outlets capture roughly 95% of visits, while the “middle class” of crypto media is disappearing.
- AI answers first. More and more searches end without a click: the search engine or AI assistant answers directly. A “bitcoin price rises” story is exactly the kind of content an AI can summarize without sending anyone to a website.
What we take from it
- Publishing more is not the answer. A factory of 30 AI-generated stories a day competes against the giants and against AI itself. And loses.
- Trust is the asset. In finance and crypto, Google and readers reward real authority. Shortcuts like third-party content riding on a domain’s reputation can cost a publication everything.
- Owned audience is what lasts. Direct traffic, readers who come back for the brand, held up best. That is why the newsletter will be our main channel.
- What AI cannot make up is original data and real experience.
What CriptoBits will be
CriptoBits is a project about crypto, artificial intelligence and data, in Spanish and English, with three parts:
- Media: fewer pieces, but useful ones. Guides that get updated, analysis with context and a weekly newsletter with what matters.
- Labs: we build in the open. We are developing market analysis tools and a trading bot with strict risk management, and we will document the process: the data we use (CVD, open interest, liquidations, order flow), the backtests, the mistakes and the results. No hype, no promised returns.
- Academy: later on, and only once we have real experience worth teaching.
We use AI as a working tool: to research, organize sources, analyze data and adapt each piece of research into several formats. But a human reviews every piece before it goes out, because in finance mistakes have consequences.
Our commitments
- No casinos or gambling. Not on the domain, not in sponsorships.
- Commercial transparency. If a piece is ever sponsored or a link is an affiliate link, we will say so clearly.
- No financial advice. We explain how things work and what we are testing; decisions about your money are yours.
- We correct in public. If we get something wrong, we update it and say so.
This is the genesis block. If you want to see how a real crypto + AI project gets built, with data and without noise, join the newsletter as soon as it opens.